Cookie Policy
Last updated: October 2026
This policy explains what cookies are, which ones we use on energy-guard.co.uk, and how you can control them.
What are cookies?
Cookies are small text files stored on your device when you visit a website. They help websites remember your preferences and understand how you use the site.
Strictly necessary
Required for the site to function. These can't be disabled.
| Name | Purpose | Duration |
|---|---|---|
| eg_cookie_consent | Stored in your browser (not a cookie) to remember your cookie choice | Until you clear it |
Analytics and advertising (only if you accept)
We use Google Analytics (GA4) to understand site traffic, and Google Ads and Google Tag Manager for conversion tracking and ad measurement. Google Tag Manager itself doesn't set cookies, it manages the tags below. Under Google Consent Mode, none of these set a cookie or send data until you accept in the banner, and declining (or changing your choice via "Cookie Preferences" in the footer) stops them.
| Name | Provider | Purpose |
|---|---|---|
| _ga, _ga_* | Google Analytics | Distinguishes visitors, measures site usage |
| _gcl_au | Google Ads | Measures ad conversions |
We also use Vercel Analytics, which doesn't use cookies and collects only anonymous, aggregated page-visit data, so it's not affected by your cookie choice.
Payment cookies
When you proceed to checkout, Stripe and/or PayPal may set cookies on their payment pages to prevent fraud and process your transaction securely. These are governed by their own privacy policies and aren't affected by the banner above, since they're required to take a payment.
What we do NOT use
- Social media tracking cookies (e.g. Facebook/Meta Pixel)
- Cross-site advertising networks beyond Google Ads
Your choices
You can accept or decline analytics/advertising cookies using the banner on your first visit, and change your mind at any time via "Cookie Preferences" in the footer. You can also change your browser settings to block or delete cookies, see your browser's help section for instructions. Note: blocking strictly necessary storage may affect how the site works.
Contact
Questions? Email info@energyguard.co.uk.